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Social Networking sites such as Facebook, YouTube, Twitter and MySpace have taken the globe by storm. Whereas a few short years ago no one over the age of 22 used Facebook, now it is a worldwide phenomenon used by everyone from Mrs. Fields to President Obama. Politicians have used Facebook as part of campaign outreach, performers and artists use it to reach out to their audiences, and companies use it to garner customer opinion and build a community loyal to their product or brand. Social Media Marketing has become an integral part of any successful marketing campaign.

Social Network Marketing can be helpful for businesses by providing information on products and services to potential customers. It is another tool for reaching out and touching your target market. Unlike traditional media, Social Media is an immediate way to interact with your customers and potential customers. A business that is savvy enough to use Social Media Marketing to their advantage is ahead of the game and will often be perceived by the public to be hipper and more on trend than competitors who do not take advantage of Social Networking.

Social media and inbound marketing are crucial assets for a business to engage with potential customers on the Internet. It is imperative that companies use social networking sites as tools to control their own message, branding and perception. Don’t you want to be in control of that message, of the results the search engines return for your name or company’s name? With Social Media Marketing as an important part of your overall marketing campaign you will be in control. You will have your finger on the very pulse of your customers and potential customers. Social Media Marketing programs usually center on efforts to create content that attracts attention and sparks debate between customers and between customers and the company. A successful Social Media Marketing program will generate online conversations and encourage readers to share it with their social networks. The message that then spreads from user to user and presumably resonates is because it comes from a trusted source as opposed to the company itself trying to hard sell a customer.

Internet Business Group understands the power of Social Networking and how it can be used to build business and foster positive public and customer relations. Social Media Marketing benefits organizations and individuals by providing an additional channel for customer support, a means to gain customer and competitive insight and a method of managing their reputation online. Social Media Marketing is perhaps the most relevant form of advertising a company can produce.

Profile Management:

We will create and assist you in managing a profile on multiple Social Media sites (LinkedIn, Facebook, Twitter, etc.) to connect with the target community in different ways. We can also help you develop a reputation on those sites as a valuable member of the community.

Training:

We provide the training and education needed to help you make the most of Social Media. We will help you understand the different ways you can take advantage of various social marketing venues and learn how to work closely with your community.

Content Development/Copywriting:

A winning content strategy is extremely beneficial in a Social Media campaign. Our copywriters produce professional, unique content that maintains a clear marketing message across all your Social Media endeavors. Social marketing requires strong content and we will help you do it right.

Blog Marketing:

Both search engines and customers love blogs. You can provide your customers with news, tips and commentary while feeding the search engines a continual stream of fresh content. We can help you produce quality content on a regular basis that will attract visitors and links to your website.

Social Media App Development:

We can design and develop Social Media applications that are specific to your business or industry. As the social marketing industry continues to expand, there will be opportunities for innovative applications that will further develop your community of loyal customers.

Multivariate Testing:

Not every company can use every avenue of Social Media Marketing. We will discover which aspects of Social Media will connect with your community and draw the most traffic. Multivariate testing is the best way to find out what is working and what is not. These tests make it possible to fully optimize your Social Media campaign.

Reporting/KPIs:

At Internet Business Group, we believe in being completely transparent about our processes. As an integral part of our process, we provide a detailed account of your website’s key performance indicators so you can easily see how Social Media optimization is affecting your business.