Your website may be attractive, but if it doesn’t reach your target audience then it is a waste of money. Traditional advertising is expensive and not always as effective as you need it to be. Search Engine Optimization (seo), Social Media Marketing and content production for blogs and websites can reach exactly the people your event is seeking in a viral and much more effective manner.  We call this synergistic mix of online marketing efforts Attendance+Plus™.

Attendance+Plus utilizes Internet Business Group’s proprietary PageOne Services to move mentions of your company or your name (or in this case, your Trade Show or other event) to PageOne of Search Engine Results.
Internet Business Group’s PageOne™ Services do more than just seo. We code and construct your website, embedding within it titles, tags, and links to ensure the site is Search Engine Optimized.  With Internet Business Group’s seo Experts at work on your behalf, you will see the traffic to your event’s site increase exponentially. At Internet Business Group, we know exactly how to optimize your site to move it to Google’s PageOne. Remember, studies have shown that 90% of people don’t look past page one of search results.  Also factor in that other event planners, Conventions and Trade Shows– your competitors – are targeting your very same keywords and reaching your potential attendees and exhibitors.  At Internet Business Group, we analyze your competition’s strengths and weaknesses to reveal unique opportunities for your event to take advantage of. 

Your target conference attendee and/or exhibitor base know they are going to be attending a Trade Show at some point this year – how will your company’s website offer information to them to ensure it is your event that they attend? It is important to entice them, to treat your event’s blog like an ongoing invitation that unfurls information leading up to the Trade Show, convention, seminar or other event. By targeting traffic through Internet Business Group’s Attendance+Plus , you improve the visibility of your event through search engines, your website, and Social Media Marketing. All of these platforms work together to increase awareness of your show or event, what you are offering, and ultimately, drive exhibitors and attendees to your event.

By optimizing keywords relating to your company and your event you can ensure your website appears at or near the top of search engine results. This high search engine ranking drives traffic to your site. The content on your site drives traffic to your event in the form of attendees and exhibitors. It all works together to create a successful and profitable event.  The majority of people seek information online. It makes perfect sense that improving your visibility through Attendance+Plus will then, in turn, drive people to your event.

Companies participate in tradeshows and events to create brand awareness, to generate interest in a product or service, to generate sales leads and interact with customers.  People attend Trade Shows and Conventions to check out new advances in their industry, network, and investigate the potential for their company to exhibit at a later event. Internet Business Group can help your event attract these through Attendance+Plus. Let Internet Business Group help make your Convention, Trade Show, Seminar, or other event a success.