PageOne Services is the Internet Business Group’s proprietary method of using search engine optimization (also known as seo) to move mentions of your company or your name to PageOne of Search Engine Results. seo is the process of improving web search results through the placement of certain key words specific to your business. These keywords make your website more search engine friendly. The resulting rise to the first page of Google rankings results in traffic to your website and customers for your business.

Knowing what keywords to use and how to use them is important to the success of any seo campaign. Internet Business Group’s area of expertise utilizes the principles of seo in our PageOne Services. We code and construct your site, embedding within it titles and tags to ensure the site is seo optimized. This is an integral step in achieving PageOne results. When your site is constructed with PageOne seo principles in mind, it has a much better chance of getting picked up by the major search engines. For instance, a site heavy on Flash or Ajax is not as search engine optimization friendly as a site built using CSS. Search engines have “spiders” that “crawl” the Web looking for keywords. Internet Business Group distributes those keywords throughout your site, increasing your site’s chances of being picked up during searches.

When choosing keywords, ask yourself what your customers would enter to find the product or service you offer. Internet Business Group brainstorms the perfect keywords and variations on those keywords for your company. PageOne Services strikes the balance of seo optimization without going overboard. Internet Business Group’s team of Internet Specialist has the experience to optimize your site in the most efficient way. Balancing between enough seo and too much seo is something best left to the professionals. Enter too many keywords, for instance, and the search engine’s “spiders” might dub your site spam and pass you by.

At Internet Business Group, we know exactly how to optimize your site to move it to Google’s PageOne. Remember, studies have shown that 90% of people don’t look past page one of search results. Also factor in that other companies – your competitors – are targeting your very same keywords and reaching your potential customers. At Internet Business Group, we analyze your competition’s strengths and weaknesses to reveal unique opportunities for your business to take advantage of. Our professional search engine optimization team takes an in-depth look at the competitive landscape for your keywords allows us to develop the strategies to take you to PageOne of the search results and maintain that top ranking for you.

Keyword Research

Our PageOne marketing services start with identifying the keywords your target audience uses when searching for your products or services. It is a crucial step of the optimization process. You have to reach the right audience to generate a high return on investment. We can help you choose the best keywords based on search frequency and relevance to your website. Carefully targeting your campaign from the start will lead to greater success down the road.  

Competitive Analysis

The Internet is an extremely competitive marketplace. There are other companies targeting your keywords and reaching your potential customers. Analyzing your competition’s online strengths and weaknesses can reveal opportunities for you. Internet Business Group’s professional PageOne search engine optimization team will take an in-depth look at the competitive marketplace for your chosen keywords and help you develop the strategies to reach the top and stay there.

Link Building

Building relevant links from other websites is an intricate process. We employ a wide range of methods and techniques to attract valuable links to build your rankings. We work to build a well-rounded link portfolio that includes many kinds of links and opportunities to help you compete. Relevant, high-quality links are one of the most important factors in determining how well a website will rank in the search engines. Building relevant links from other websites is an intricate process that requires time and patience.

Website Optimization Services and Content Development/Copywriting

A winning content strategy is extremely important to online success. Search engines index new and unique content, which means there is a lot of seo value to optimize your Web copy. However, the final product needs to be more than just content for search engines. Good copywriting will not only help to increase your rankings, but aids in converting your visitors to paying customers. Our writers produce professional, unique content that delivers a clear and optimized marketing message to both search engines and users.

Online Public Relations/Press Release Optimization

Newsworthy items can spread extremely fast over the Internet, and you can easily target the audience that is interested in your message. Online PR is an efficient and less expensive route than traditional public relations. Online press releases also add seo and website optimization benefits by sending traffic and links back to your site. We can help you announce new developments in your company and make the most of the seo and PR benefits.

Local Search Optimization

A local search typically includes a location modifier on a keyword (ie: Chicago Florists) and is used by customers seeking a business or product in their area. When these types of searches are performed, the search engines will often pull a geographic map of local business listings with important contact and directional information. Internet Business Group will help you optimize your local business listings for these geographically focused searches. Local search advertising specifically targets local consumers ready to buy a certain product or service. A higher percentage of these customers will purchase once they’ve found the locations near them where they can do business.

Mobile SEO

With the development and recent improvements of smart phones, mobile search engine usage is increasing in popularity. Optimizing for mobile seo solicits a unique strategy that facilitates quick and easy viewing of the most important information about your business.

International Search

Global search marketing targets international and multilingual markets so that companies can reach out beyond their national borders to a worldwide audience. At Internet Business Group, we can help you employ the right strategies to effectively market yourself and build international search engine rankings.

Shopping Search

We will help you target users who go online to compare products from different vendors, or search for an online store or product by category. By ranking highly in these searches, your customers can find and buy your products with just a couple of clicks. 

Video SEO

Modern search engine optimization can include a range of multimedia strategies to build rankings and drive traffic to your site. Search engines provide video results on related keywords. We will help you develop a multimedia campaign that complements your seo efforts and allows you to reach a broader audience by optimizing videos for search.

Web Marketing Analytics 

Search marketing campaigns should be by closely and regularly analyzed. Internet Business Group will set up analytics reporting on your site and then offer professional consultation and recommendations on how to take advantage of the data. We examine all the relevant metrics and data related to your site visitors to determine what keywords and search engines are driving the most traffic, and what changes need to be made to your site to increase relevant traffic and conversions.

Reporting/KPIs

At Internet Business Group, we believe in being completely accountable to our clients. We provide a detailed account of your website’s key performance indicators so you can easily see the improvements made from our efforts.